there's a great post on the basics of correlations (including a couple amusing examples) from good math, bad math today. an excerpt:
So when someone shows you a correlation, what you should do is look for a plausible causal mechanism, and see if there's any experimental data to support it. Without a demonstrable causal mechanism, you can't be sure that there's a causal relationship - it's just a correlation.
here's a fun example from swivel.

Swivel Home
This consideration (correlation vs. causality) make the "How related are these items to one another?" section on the Swivel pages seem a little misleading. What is that section calculating?
Posted by: Chris Keane | January 26, 2007 at 07:57 AM
Ah, I love Good Math, Bad Math.
Posted by: Mono | January 26, 2007 at 08:42 PM
I think it would be wildly helpful if on the "how related are these items to one another" you included a link to an explanation about how you're calculating this--what assumptions are being made about the variables (ordinal vs. continuous, frequency distribution assumptions, etc.) and the statistical test being used.
Posted by: John | February 11, 2007 at 09:25 AM
chris, john,
thanks for asking! swivel calculates a linear correlation coefficient, which is what you see as the percent related. the "b" value that appears near the relatedness meters is the slope of the (linear) regression line.
so, concretely, take a quick look at this graph, which compares the price of oil and president bush's approval rating (http://swivel.com/graphs/show/1000837). it has a b value that is very close to -1, which roughly means that every dollar increase in the price of oil causes a one point decrease in bush's approval rating. (or maybe it's the other way around? :)
wikipedia is a great starting point for learning more about linear correlations. http://en.wikipedia.org/wiki/Linear_correlation
mono,
it's a great blog, no?
Posted by: huned | February 14, 2007 at 03:15 PM