Michael Prospero at Fast Company wrote an article about Swivel in the March 2007 issue. He and the graphics team there did a cool job telling the story of how we got Swivel off the ground. They fittingly use a bunch of data and graphs to tell the story. You can read it on page 26 of the print magazine or if you are a subscriber you can read it online here as a pdf (you'll need to login first).
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