I've recently seen a handful of discussions like this one calling for better business intelligence education. At Swivel, we feel that the community can be a great resource for learning. So, in the spirit of self-education, we'd like to share the metrics that matter most to us.
Over the next few days, we'll talk about the numbers we track. Today, we'll start with visitors.
Visitors
We
track visits to understand Swivel's potential: visitors can become
users and users can become customers. We use the free tool Google Analytics to capture statistics about visitors. The key indicators we focus on include:
- Daily unique visitors - The number of daily visitors to the site. If you use Google Analytics, beware that its handling of unique visitors is a bit misleading. Limit your unique visitors report to a single day in order to get data that is comparable day-over-day.
- Bounce rate - The percentage of people that leave the site after visiting just one page. A high bounce rate means that we aren't drawing many people deeper into the site.
- Time on site - The amount of time people spend on the site. Some of Swivel's pages are very interactive, so time on site is often a better indicator of engagement than bounce rate.
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